The Agency Blueprint Podcast
Season 10 | Ep 112 | Selling Value – Winning the Experience Game
Do you know you’ll be set on sale success by selling based on value? After confidence, the second most important thing in a sale is value.
Season 10 | Ep 111 | Confidence and Value – Your Agency's Best Sales Tactic
Do you believe in yourself enough to make a sale? Selling is a skill that gets better with time, and we all start at an awkward place. More than anything, making a sale requires confidence and an...
Season 10 | Ep 110 | Agency Sales Update – State of The Industry with Jody Sutter
What have been your experiences in the industry lately? A lot has been happening in the industry in the current economic environment regarding longer sales cycles, greater price sensitivity, and...
Season 10 | Ep 109 | The Industry Migration - Agency of Record to Boutique
Change is constant; the industry is constantly shifting. Recently, there has been a migration from boutique to agency of record and back to boutique. How do you then leverage this change and...
Season 9 | Ep 108 | Managing Operational Chaos
How often does operational chaos show up in your agency, and how do you manage them? Operational chaos causes many issues for agency growth, scale, profit, and your mental well-being as the owner.
Season 9 | Ep 107 | Selling a Brand Identity Business with Jane Bayler
How do you grow and sell an agency at four times its original worth? It’s not easy to sell creative work or reposition a brand. Many changes must happen, from how you show up to how the creative team...
Season 9 | Ep 106 | Researching Your Market - Validating Your Offer
Is your offer something that your ideal client really wants to buy? Is your offer something that your ideal client really wants to buy? Is it useful and something they will invest in and pay the...
Season 9 | Ep 105 | Operational Creative Process with Juliana Marulanda
How do you process-orient to avoid project issues and quality decrease? Do you know that the only way to scale is to have a process? Having a centralized system in place is the only way to ensure you...
Season 9 | Ep 104 | Transitioning Clients - How to Make the Shift
What do you do with your current clients when niching down on your services or clients? Niching down your agency makes processes more efficient and effective and is a large part of your growth and...
Season 9 | Ep 103 | Strategic Referral Partnerships with Dave Plunkett
What does strategic partnership mean to you? Strategic partnership is where you and your partner have a shared goal to enhance each other’s aligned services and client experience. To have lasting...