What do you do with your current clients when niching down on your services or clients? Niching down your agency makes processes more efficient and effective and is a large part of your growth and transition.
In this episode of The Agency Blueprint, I discuss the impact of niching down on your existing clients and how to handle the shift. I also explain how to manage transitioning clients when you stop offering a service where everything stays under your brand’s look and feel.
Don’t miss this episode to learn more about methods of transitioning!
Key Questions:
- [00:41] What do you do with clients after niching down your ideal clients or the services you offer?
- [08:38] How is your shift going to impact your agency at large?
What You’ll Discover:
- [01:51] Why you shouldn’t worry about your clients finding out about your niching down process.
- [03:09] Ripping the band-aid method – letting go of everyone outside your focus.
- [03:40] The transition method – this is about how and when you make adjustments.
- [05:32] How to manage the transition when you stop offering a service.
- [07:18] The importance of being open and honest when communicating with a client about the shift.
- [09:01] Understanding why working with clients outside of your focus won’t make sense over time.