---
title: Season 11 | Ep 126 | Agency Proposals with Joe Ardeeser
description: Is creating proposals the most time-consuming task in your agency? Do you feel like you need to change things up to make the process smoother and less time-consuming?
---

[Agency Blueprint Podcast ](https://podcast.creativeagencysuccess.com)

# [Season 11 | Ep 126 | Agency Proposals with Joe Ardeeser](https://podcast.creativeagencysuccess.com/agency-proposals-with-joe-ardeeser)

 Written by [Robert Patin](https://podcast.creativeagencysuccess.com/author/robert-patin) | Mar 15, 2024 7:00:00 AM

Is creating proposals the most time-consuming task in your agency? Do you feel like you need to change things up to make the process smoother and less time-consuming?

In this episode of The Agency Blueprint, I’m joined by Joe Ardeeser to discuss all things agency proposals and how to improve your proposal processes. Joe is the Founder/CEO of Smart Pricing Table, an interactive B2B proposal software that allows you to create, distribute, and e-sign proposals with ease. 

Listen in to learn more about the power of giving customers options and having a proposal review meeting for an opportunity to sell the proposal. 

**Key Questions:  ** 

- [01:25] What are the biggest challenges agencies face when writing proposals, historically and in the current economy?  
- [02:48] What mistakes do you see agencies making when it comes to proposals? 
- [09:42] What’s your advice to an agency owner looking to shorten their proposal process? 
- [12:48] What would you suggest to an agency that feels they do everything differently every time to find the patterns and start their proposal process? 
- [20:35] What are your thoughts on the good, better, best model, and have you seen it done or tried it? 

**What You’ll Discover: ** 

- [01:44] Why time is the biggest challenge for agencies when creating proposals.  
- [03:00] Mistakes to avoid overcomplicating your proposals, plus the importance of having a process for building proposals.  
- [05:57] How to avoid being too vague or too detailed in your proposal and instead keep it minimal for the client to decide. 
- [10:05] How to identify your patterns to improve your proposal processes without starting from scratch every time. 
- [13:41] How to look out for potential blind spots preventing you from identifying patterns to improve your proposal processes.  
- [15:56] How giving customers options can unlock agency and fill the future with surprises. 
- [20:47] How to make a simple good, better, best model hybrid with upsells/additional items for consideration.  
- [23:11] The importance of having a proposal review meeting for an opportunity to sell the proposal.  

**Connect with Joe:** 

- [Website](https://www.smartpricingtable.com/)
- [LinkedIn](https://www.linkedin.com/in/joeardeeser/)

[View full post](https://podcast.creativeagencysuccess.com/agency-proposals-with-joe-ardeeser)

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