How do you approach creating a plan to serve content to your leads in a nurturing way? When marketing, it’s against your prospect’s attention, so you need to understand the value they get by committing to your content.
In this episode of The Agency Blueprint, I discuss how to strategically structure consumable content in the marketing and sales funnels. I explain the importance of always considering the level of commitment your content will take and where in the funnel each type of content belongs.
Listen in to learn about questions to ask yourself to understand how your content will turn a prospect into a customer.
Key Questions:
- [01:40] How do you create content in a structured way that helps your prospects know you better?
- [11:05] What do you serve content? What is the mechanism that you’re delivering it in? What is the time commitment it takes for someone to consume that type of content?
What You’ll Discover:
- [02:30] The importance of understanding the level of commitment it takes to consume the content you produce.
- [03:58] The importance of delivering consumable content to increase your lead’s level of commitment.
- [06:06] List the type of content you’re currently producing, think of the time commitment needed to consume, and the time needed to implement.
- [07:35] Think about the stages of your marketing funnel and the types of content you’ll be serving.
- [09:04] How to strategically serve different types of content from when a lead learns about your agency to when they sign the contract.
- [11:05] Questions to ask yourself to understand how your content will turn a prospect into a customer.
- [12:35] Always consider the level of commitment your content will take and then map that in your marketing and sales funnels.
