Change is constant; the industry is constantly shifting. Recently, there has been a migration from boutique to agency of record and back to boutique. How do you then leverage this change and capitalize on the opportunities available?
In this episode of The Agency Blueprint, I discuss why brands are migrating from agency of record to boutique and its impact on agency owners. I explain the importance of asserting your specialization as an agency when working with enterprise clients.
Don’t miss the episode to learn more about capitalizing on trends happening in the industry while working with either larger or mid-market brands.
Key Questions:
- [04:57] How can brands migration from agency of record to boutique impact you, and why is it happening?
- [08:46] How do you go about generating leads for larger brands with their different sales cycle?
- [15:06] How do you capitalize on the opportunities and trends happening in the industry?
What You’ll Discover:
- [01:44] The reasons why many brands are looking to diversify their relationships with their agencies.
- [04:01] Why brands are choosing to migrate to boutique and the potential for you to capitalize on those relationships.
- [05:05] The importance of asserting your specialization when working with enterprise clients.
- [09:12] Understanding the long sales cycle for larger brands and why you need to be part of it.
- [13:33] The nuances of mid-market brands and why you should find ways to capitalize on them.
- [15:06] How to utilize opportunities in every market by capitalizing on trends happening in the industry.
