Season 11 | Ep 123 | The Best Agency Lead Generation Strategy with Claire Hutchings

What is the best lead gen and marketing tactic your agency needs to succeed? You’ll be surprised to find out there’s no silver bullet with marketing; any strategy can be successful with consistency.

In this episode of The Agency Blueprint, I’m joined by Claire Hutchings to discuss the power of consistency in lead generation and marketing, plus what makes consistency challenging. Claire is an award-winning marketing consultant and founder of Chime Agency with 15 years of experience in agencies and consultancies of all shapes and sizes. She helps agencies and consultancies increase the volume of their marketing strategy and content. 

Listen in to learn more about how to approach budgeting and the importance of being authentic and intentional with your marketing.  

Key Questions:   

  • [01:15] Do you agree that the best lead gen strategy for every agency is the one that they implement fully and do consistently?  
  • [03:29] In your experience, why do you think consistency is difficult for agencies to establish?  
  • [08:06] What’s your advice to someone who hasn’t been consistent on how to achieve consistency?  
  • [16:40] What’s your advice around thinking and setting a budget aside? 

What You’ll Discover:  

  • [01:43] Why the best marketing and lead gen tactic is being consistent and practicing what you preach. 
  • [03:44] The structural and mindset reasons why marketing consistency is difficult for agencies to establish.   
  • [08:20] How to gain consistency across your marketing by intentionally resourcing your marketing, setting a clear budget, and having a singular hero moment. 
  • [14:01] The importance of being realistic and understanding that you need awareness before jumping to the bottom of the funnel.  
  • [16:54] Claire explains how to approach budgeting for marketing, including people costs and investing.  
  • [21:05] The importance of being authentic and intentional to make your marketing easier.  
  • [23:18] Claire on her agency’s benchmark report and how it can help you with marketing and revenue growth.  

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