How do you walk through your design presentation in a compelling way? How do you sell your work, not just show it and ask for feedback? Are you selling your art during the design presentation? If not, how can you make improvements?
In this episode of The Agency Blueprint, I explain how to sell your art during the design presentation process. I discuss the three primary components of a presentation that allow you to avoid getting the wrong feedback.
Don’t miss this episode to learn more about how to approach objections management and client anxiety management.
Key Questions:
- [00:41] How do you avoid getting the wrong feedback during your design presentation?
- [13:09] How do you strategically manage objections when presenting designs?
- [16:17] How do you recognize client emotions during presentation to make them feel good?
What You’ll Discover:
- [00:41] How to strategically sell your art during the design presentation and avoid getting the wrong feedback.
- [04:20] Stop explaining to the client how to provide feedback to avoid setting yourself up for failure.
- [06:18] The importance of reminding your client about the goal outcome at the beginning of a presentation.
- [07:43] Present the basis of the information you utilized in order to make your design decisions.
- [08:23] Why you need to remind your client where they are in the project phase.
- [09:04] The three components of going through the presentation and why they are important.
- [10:47] The importance of showing the client your iterations to take them on the journey with you.
- [12:15] The final reveal – walk them through what you did and allow them to understand your recommended direction.
- [13:09] Things to consider when it comes to objections management.
- [16:17] Client anxiety management – pay attention to how a client responds to the presentation.
