Season 5 | Ep 50 | New Business Chaos with Jody Sutter

Does it feel like your agency is chaotic and unhinged?

Every time you get new clients, you uncover issues that make it harder to deliver outstanding results. It’s time to solve that problem. 

In this episode of The Agency Blueprint, Jody Sutter comes on board to discuss the common issues that lead to chaos within an agency’s operations. We discuss how it all starts from the pitch process and what you can do to avoid chaos in your agency. 

Tune in to discover how you can start making better decisions about who you’re going to pitch to. 

Key Questions:  

  • What are the common mistakes that agency owners make that lead to a feast or famine scenario? (2:49) 
  • What causes the different types of business chaos in an agency? (14:21) 
  • What is better than spec work to convince prospects to choose an agency? (18:48) 

What You’ll Discover: 

  • The buyer’s journey and how it plays a role in landing new clients (1:23) 
  • The main problem that creates chaos in an agency (3:28) 
  • How to be more confident during the pitch process (21:42) 


You can grab Jody's free guide on when to pitch and when to pass.

Also check out her book, A Small Agency’s Guide to Winning New Business: 8 Steps to Winning More of the Right Kinds of Clients, is now available on