Season 12 | Ep 137 | Making Your Agency Newsworthy with Amanda Proscia & Mickie Kennedy

Is your agency news newsworthy? How interesting, immersive, compelling, and targeted is your news to give you results? Making your agency newsworthy takes expertise and an understanding of what works for you and your goals. 

In this episode of The Agency Blueprint, I’m joined by Amanda Proscia & Mickie Kennedy to discuss PR and how to make your press releases newsworthy. Amanda is the co-founder of Lightspeed Public Relations and Marketing, a New York City-based agency focused on promoting innovation in areas like healthcare, financial services, and consumer electronics. Mickie is the founder of eReleases, a press release distribution service for startups & small businesses. He founded eReleases 24 years ago to help small businesses, authors, and startups increase visibility and credibility through press release marketing.  

Don’t miss this episode to learn the importance of having a target audience, why you should be well-prepared before inviting PR, and more.  

Key Questions:   

  • [02:13] How do you know whether the news your agency plans to release is newsworthy? 
  • [07:50] What can be done in preparation for a press release and after?  
  • [10:53] Mickie, can you walk us through the trends and types of things that are working right now that didn’t work before and things that were working before but aren’t working right now? 
  • [16:00] When should an agency consider the timing considerations for both PR and some earned media? 
  • [21:16] How can creativity come into PR and press releases in a way that allows for a little engagement with the journalists?  

What You’ll Discover:   

  • [02:27] Amanda explains the expertise required to find opportunities that make agency news newsworthy. 
  • [04:05] How to target a specific audience and accomplish your goals by being at the right place with the right story. 
  • [05:24] How to make PR relevant to the media, taking into account what their audience would find interesting. 
  • [08:05] Questions to ask and strategies to apply before a press release and the pitching to do afterward. 
  • [11:21] The power of authenticity and owning your story in PR and why they worked before and in modern times.  
  • [16:19] Why you should be well prepared before considering it time to invite media attention to your agency. 
  • [18:49] The evolution of media recently and why it hasn’t changed the value of newswires and PR professionals.  
  • [21:46] Creativity and tech tools to use to tell stories in the most immersive and compelling ways.  
  • [23:51] Mickie and Amanda share tips on where to start with PR as an agency considering PR.  

Connect with Amanda& Mickie: