The best way to attract your ideal clients is by establishing your authority. People have to recognize your expertise so they can trust you enough to get your agency’s services.
In this episode of The Agency Blueprint, I converse with Erik Jensen and we focus on how you can plant your flag of authority as an agency. We also share tips on how you can promote your expertise - specifically through content.
If you want to learn how to use your authority to attract your ideal clients, tune in to our discussion.
Key Questions:
- How can you establish your agency’s expertise in the market? (3:27)
- Is there an easy system that can help agencies consistently produce valuable content? (7:38)
- What do we mean by cornerstone content and how can it be used to build authority? (15:11)
What You’ll Discover:
- Different truths to help agency owners build their authority (1:41)
- How to be a transformational agency that gives high-value content (5:17)
- How to create multiple content from a single high-context piece (16:47)
