Many years ago, I took a step back to take a look at my business and my life. And I realized that I’d completely lost sight of what I wanted from my business. I’d fallen into the same trap that so many other small business owners fall into:
I felt that I needed to sacrifice my personal life and goals in order to grow the business.
After some deep reflection, I realized that the way I ran my business wasn’t sustainable.
Yes, the business was growing and we provided amazing client services. But I felt that I could massively improve on almost every aspect, which meant I needed to go back to the drawing board.
Efficiency was my key focus here.
I needed to create systemized processes that allowed me to provide services to clients in a way that didn’t completely drain me.
These systems would allow me to reclaim my life without damaging the standards of the work that we did.
I sat down with a notebook and a pen and just wrote down what I wanted my business to look like. I defined what I wanted my life to be, what I wanted to do, how much money I would need, and what would ultimately make me happy.
And in the process of doing that, I outlined the vision that would eventually become the foundation of the business that I have today.
I spent the next couple of years making this reimagining of my business a reality. I put processes in place for everything so that I could create repeatable, provable, and sustainable results for clients without burning myself out in the process.
I automated services, processes, and even the way that I worked with clients.
The impact on my life was huge.
I went from working 90 hours per week to working less than 40. And these processes also allow me to work remotely, which means I finally have time for some much-deserved vacations!
Ultimately, I designed and created the life that I wanted to lead. I went from my business running my life to my business being in service of my life.