In this episode we discuss the importance on Niching and how It has far reaching effect.
Sara Dunn the founder and owner of 11web.com and Saradoesseo.com. She has an interesting story of agency ownership, that I found to be inspiration and intriguing. As entrepreneurs we all have meandering journeys that hopefully get us to where we want to be. This is exactly what happened with Sara.
She started her agency, wanted to niche to help a specific industry with specialized services but didn’t know how. She reviews what her journey was like and how it affected her agency.