Is your agency in need of good reputation management? One of the best ways to do that is through targeted publicity.
In this episode of The Agency Blueprint, I’m joined by Christine Haas, an Emmy award-winning TV anchor and the CEO of Christine Haas Media. She runs a firm dedicated to delivering publicity and branding in a simplified way. And we talk about what publicity means for agencies so you can use it to help boost your authority.
Tune in to know how you can use publicity as a lead generation strategy.
Key Questions:
- What is a realistic expectation that agency clients should have when it comes to PR strategy? (4:06)
- What is the Google Test and how does it help your agency’s credibility? (12:52)
- What should you look for when looking for a PR firm? (16:34)
What You’ll Discover:
- The reality about targeted publicity and how to make sure your clients are clear on targeted goals (1:13)
- How agencies can leverage current events as a PR strategy (8:21)
- How to use PR to help balance bad reviews and bolster authority (15:29)
