Season 10 | Ep 114 | Full-Service Agency Model with Inbound Back Office

How do you create systems and processes to allow for a full-service agency to scale? What does it take to set up a full-service agency in a way that it can function without the owner? 

In this episode of The Agency Blueprint, I’m joined by Amy Foley, the co-founder at Inbound Back Office. She started her entrepreneurial journey in 2011 when she left her corporate job for more flexibility and time with her family and started a small Virtual Assistant business. The business evolved into what is now known as Inbound Back Office, a 70+ team member Virtual Assistant company that provides back-office support to marketing agencies. 

Listen in to learn how to build a system where managers can engage and report any issues when you’re not involved with your agency's day-to-day. You will also learn how to build attractive features that attract and retain clients ready to pay for your value.  

Key Questions:   

  • [02:14] Would you mind sharing about Inbound Back Office, how it works, who you work with, and what it provides? 
  • [03:51] How did you manage to grow the team and not be involved with the day-to-day of the business anymore? 
  • [09:17] Can you talk about how exactly your management team is engaging and reporting to you? 
  • [10:54] What does your process infrastructure and checklist look like? 
  • [17:53] Have you seen any challenges with your billing method, and if you have, how have you managed them with new client acquisition?  

What You’ll Discover:  

  • [02:23] Amy on how they provide staff augmentation for marketing agencies, covering gaps on demand. 
  • [04:20] How she started and grew her business into a full-service agency and set it up to function without her and her partner.  
  • [09:48] How she and her partner engage with management to understand the agency’s day-to-day. 
  • [11:32] How she created and documented processes to streamline services for her team.  
  • [18:21] The attractive features that attract and retain clients from a pricing perspective.  

Connect with Amy: