---
title: Season 4 | Ep 45 | Estimating with Marcel Petitpas
description: Accurate estimation is the foundation of an agency’s profitability. Without the ability to accurately assess how much effort it is going to take to get an outcome for a client, it is extremely difficult to maintain healthy margins and avoid late nights and weekend work. 
---

[Agency Blueprint Podcast ](https://podcast.creativeagencysuccess.com)

# [Season 4 | Ep 45 | Estimating with Marcel Petitpas](https://podcast.creativeagencysuccess.com/estimating-with-marcel-petitpas)

 Written by [Robert Patin](https://podcast.creativeagencysuccess.com/author/robert-patin) | Mar 4, 2022 1:30:00 PM

Accurate estimation is the foundation of an agency’s profitability. Without the ability to accurately assess how much effort it is going to take to get an outcome for a client, it is extremely difficult to maintain healthy margins and avoid late nights and weekend work. 

In this episode of The Agency Blueprint, we have Marcel Petitpas. He is the CEO & Co-Founder of Parakeeto, a software company that helps agencies increase profitability by generating accurate, data-driven estimates in seconds using their existing time-tracking data. 

If you want to learn more about how to generate accurate estimates for your agency's projects, join us in this episode for expert advice. 

**Key Questions:** 

- Why is estimation important for agencies? (1:33) 
- What mistakes do most agencies make in estimation/scoping? (3:27) 
- What are the 4 keys to an accurate and scalable project scoping process? (8:25) 

- What do you do if you come in to help an agency and they are not tracking base data needed? (10:33) 
- Can you use percentage of resource time to estimate when you do not have exact number of hours? (14:58) 
- What is the “Agency Profitability Flywheel” and why it is important? (17:58) 

**What You'll Discover:** 

- How to get your financial statements to reconcile with sales budget and estimations. (5:27) 
- The reasons creative agencies are not making assumptions about scope of work correctly, and how they can start doing it right. (6:56) 
- What an agency can change if they are working on too many things to track efficiently. (16:47) 

**Links** 

[Agency Profitability Toolkit](https://parakeeto.com/toolkit/?utm_source=Podcast&utm_medium=GuestAppearance&utm_campaign=RobertPatin)

Agency Profit Podcast: [https://agencyprofitpodcast.simplecast.com/](https://agencyprofitpodcast.simplecast.com/) 

LinkedIn: [https://www.linkedin.com/in/marcelpetitpas/](https://www.linkedin.com/in/marcelpetitpas/) 

[View full post](https://podcast.creativeagencysuccess.com/estimating-with-marcel-petitpas)

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