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Season 4 | Ep 45 | Estimating with Marcel Petitpas

Accurate estimation is the foundation of an agency’s profitability. Without the ability to accurately assess how much effort it is going to take to get an outcome for a client, it is extremely difficult to maintain healthy margins and avoid late nights and weekend work. 

In this episode of The Agency Blueprint, we have Marcel Petitpas. He is the CEO & Co-Founder of Parakeeto, a software company that helps agencies increase profitability by generating accurate, data-driven estimates in seconds using their existing time-tracking data. 

If you want to learn more about how to generate accurate estimates for your agency's projects, join us in this episode for expert advice. 

Key Questions: 

  • Why is estimation important for agencies? (1:33) 
  • What mistakes do most agencies make in estimation/scoping? (3:27) 
  • What are the 4 keys to an accurate and scalable project scoping process? (8:25) 
  • What do you do if you come in to help an agency and they are not tracking base data needed? (10:33) 
  • Can you use percentage of resource time to estimate when you do not have exact number of hours? (14:58) 
  • What is the “Agency Profitability Flywheel” and why it is important? (17:58) 

What You'll Discover: 

  • How to get your financial statements to reconcile with sales budget and estimations. (5:27) 
  • The reasons creative agencies are not making assumptions about scope of work correctly, and how they can start doing it right. (6:56) 
  • What an agency can change if they are working on too many things to track efficiently. (16:47) 


Agency Profitability Toolkit: 

Agency Profit Podcast: 


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