KPIs and reporting data are fundamental to business management. If you and the rest of your team are not measuring your respective KPIs correctly, you are setting your agency up for failure.
In this episode of The Agency Blueprint, I talk about KPIs – why they are important, which KPIs you should measure to match your business and agency type, and why KPI data should be accessible to managers and your agency’s middle management. So if you want to learn how to take your agency to the next level, jump right into the podcast!
The Key Questions:
- Why is it important to know which KPIs to measure? (2:22)
- How does measuring KPIs affect an agency owner's ability to know what's going on in their business? (7:19)
- What are financial KPIs? (5:45)
What You'll Discover:
- Why you shouldn’t measure KPIs for the sake of measuring (1:27)
- The relationship between the KPIs you report and the type of industry you are in (2:03)
- Why agency owners should focus on project management (9:45)
Episode Links and Resources:
