Season 14 | Ep 160 | Data Decision Making – Marketing (Part Two)

How do you leverage data in your agency to create effective marketing strategies? When appropriately leveraged, data in marketing can help you optimize audience targeting, campaign performance, and overall marketing outcomes. 

In this episode of The Agency Blueprint, I discuss how to base marketing decisions on data instead of making assumptions or shifting tactics too quickly. I also explain the importance of having a disciplined, long-term approach focused on continuous testing and small incremental improvements in various marketing funnel stages to double results over time. 

Listen in to learn the importance of understanding your audience, running A/B tests, and tracking attribution across channels to refine strategies and achieve measurable success.

Key Questions:  

• [01:13] Are you harnessing data within your agency to create effective marketing strategies? 

• [08:30] How do you go about thinking through your existing marketing strategy that allows you to make improvements? 

• [09:32] How well do you understand your audience? Are you collecting the data necessary to segment and target them effectively?

What You’ll Discover: 

• [01:32] How marketers often jump from one tactic to another without giving marketing strategies enough time to prove effective. 

• [02:36] How to leverage data to test and verify your marketing efforts instead of making assumptions. 

• [03:56] The importance of perseverance in marketing and monitoring progress before giving up too early. 

• [06:25] The power of making small, incremental improvements in various stages of marketing to double results. 

• [08:30] How to think through your existing strategy and make improvements in each marketing stage. 

• [09:32] How to deeply understand your audience and use data to articulate their problems better than them for more effective marketing. 

• [12:38] The importance of A/B testing even when initial assumptions about messaging may seem obvious. 

• [14:19] Attribution in marketing using multiple channels to optimize customer engagement and maximize return on investment.