Agencies are often looking at the wrong places to scale and become profitable.
They are looking at their billable rates. What they are missing is that it is irrelevant when you consider all of the factors.
It is often because they are being advised to look at the wrong places.
What agencies need to look at is the information that they have at their fingertips to see what and where they are having profitability issues.
With the right data and the right plan your agency can thrive.
Change is needed today.
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