Season 11 | Ep 121 | Branding Your Agency – How to Use Brand Archetypes to Forget the Competition with Kaye Putnam

What makes you unique? What is your genius and how can you use it to stand out in your industry? Bringing your essence into your brand and being in your zone of genius will help you attract your ideal clients and find success.

In this episode of The Agency Blueprint, I’m joined by Kaye Putnam to discuss how to leverage your genius and brand archetypes in your messaging and positioning. Kaye is a psychology-driven brand strategist with over 20 years of branding and business experience. She’s passionate about crafting brands that resonate on a subconscious level and has a whole toolkit of branding expertise to help people achieve growth goals. 

Don’t miss this episode to learn more about the clarity code framework and how it can you’re your business.  

Key Questions:   

  • [01:17] How does failing to own your genius lead to the commoditization of the industry by much?  
  • [04:39] How does being able to live in that zone of genius and impact your brand impact how clients engage with you and your agency?  
  • [11:14] How heavily should agencies consider their competition when developing their messaging, identity, and positioning?  
  • [15:43] How can someone leverage archetypes to do inward-looking when feeling blocked? 
  • [20:58] What is the clarity code, and how does it help people?  

What You’ll Discover:  

  • [01:34] How to quantify your genius to differentiate your brand in a way that stands out. 
  • [05:02] The importance of recognizing the element that makes you unique to attract people to your brand/agency.  
  • [07:44] Kaye shares an example of a client who found success building a brand that aligns with who they are.  
  • [11:29] How to divert from the norms of your industry by looking inside and finding inspirational ideas outside your industry.  
  • [15:53] How to use the brand archetypes to reflect universal truths and as a tool to guide your decision-making process.  
  • [19:11] Kaye talks about the ten truths exercise and how to use it to see beliefs and patterns.  
  • [21:07] The reasons why she developed the clarity code framework and how it helps people in their business.  
  • [25:01] Kaye shares where to find her quiz around archetypes.  

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