Season 11 | Ep 128 | Brand Trademark Considerations with Fernando Dutra

Do you have a due diligence process in your agency to deal with rebrands and building new brands? As your agency grows, mistakes will happen eventually, and having a due diligence process in place will protect you from legal problems arising from trademark and intellectual property.

In this episode of The Agency Blueprint, I’m joined by Fernando Dutra to discuss brand trademark considerations for creative agencies. Fernando is a strategic trademark attorney who combines his experience, management skills, and go-getter mentality to help ecstatic entrepreneurs and growing agencies learn what it means to develop and own a piece of intellectual property. 

Don’t miss this episode to learn how to use due diligence as a differentiator, the right time to hire a third party to do your due diligence, and more.  

Key Questions:   

  • [01:26] Can you share a story about an agency you worked with where things did not turn out as planned?  
  • [09:47] What kind of due diligence things should agencies be thinking about when it comes to rebrands and building new brands? 
  • [13:24] Where in the process does an agency have to inject a system that allows them not to redo work? 

What You’ll Discover:  

  • [01:36] Fernando shares a story about how things turned out badly for an agency due to lack of a proper process and timing. 
  • [09:54] Things you need to do in your due diligence process when dealing with rebrands and building new brands.  
  • [13:35] The importance of documenting your process in the conception phase and avoiding common staples in your creation.  
  • [17:43] How to use due diligence as a differentiator so the client can incur the cost of the work.  
  • [22:24] The reasons why hiring a third party to do due diligence for you is a good thing and part of growth.  
  • [24:56] Fernando’s complimentary sample due diligence process for Agency Blueprint podcast listeners.  

Connect with Fernando: