Season 5 | Ep 51 | Audience Research For Agencies With Rand Fishkin
You know that old saying, “you can’t please everyone?”
It turns out that you really can’t.
And trying to do so will only lead to frustration and a feeling of being all over the place with your marketing.
The key is...
Knowing the right audience for your agency before you start creating anything.
Because if you create something that nobody wants, then it's just a waste of time.
In this episode of The Agency Blueprint, we have a celebrity of the SEO and marketing world.
You will probably recognize his name as the founder of Moz.org. But now, Rand Fishkin is co-founder and CEO of audience research software startup, SparkToro.
Click that play button and consume every word, as one of the most trusted experts on marketing walks you through how to find out every little detail about your ideal clients, and how to leverage it in your marketing.
Do not miss this one! Key Questions:
How do you figure out the right target audience? What are some areas agency owners should research when fleshing out their ideal client?
What are common mistakes that agency owners make when it comes to audience analytics and trying to understand who you are targeting and who is buying?
Once they have done more in-depth research completed, how should they leverage it to optimize their marketing?
What are some audience research tools to help them be successful?
What You’ll Discover:
Understanding who your target market is and what their needs are.
The benefits of focusing on the right target audience for your marketing campaign efforts.
How to create content that is tailor-made for your audience and make sure that it resonates with them.