70% of agencies average getting between one to three new clients per month. There are lots of different components that feed into that number, such as generating leads, establishing urgency, and price. But one of the most important components that’s missed is a long sales cycle.
In this episode of The Agency Blueprint, I talk about why you need to consider your agency's sales cycle when planning and projecting your revenue. I also provide insight into what it's like to work with enterprise-sized companies versus small-to-medium-sized companies. Tune in to discover how you should pick your clients so that you're setting up your agency for success.
The Key Questions:
What should agencies consider before working with an enterprise-sized business? (2:53)
What is the number question every agency should ask themselves before choosing a client? (7:10)
What is the typical sales cycle when you work with enterprise-sized businesses? (7:41)
What You'll Discover:
All the hurdles you need to get through when you work with an enterprise-sized business (3:36)
The advantages of working with small-to-medium companies (7:56)
How the clients you work with have a significant impact on your agency's sales cycle. (11:02)