Season 5 | Ep 56 | Agency Packaging, Pricing, Positioning & Proposal with Ben

How do you package and price the services you offer in your agency? This is what Ben, an agency owner and recent member of the Creative Agency Succes Agency Accelerator, was needing help with.

In this episode of The Agency Blueprint, I feature a live consulting session I had with Ben. I help him answer two key questions that can solve his pricing and packaging issues in his agency. 

If you’re going through the same struggles, tune in to know how we carved the path forward for his agency. 

Key Questions:  

  • What’s the best way to package and price an agency’s service? (2:05) 
  • How can you position the agency’s packages to encourage ascension and upselling? (6:29) 
  • What is the right pricing mindset that will help agency owners set a price that clients can’t say NO to? (14:23) 

What You’ll Discover: 

  • 2 methods to package agency services (4:21) 
  • How to conduct an effective consultation meeting with a client (10:40) 
  • Why it’s more beneficial to give less information when giving prices to clients (17:12)