How can you create operational excellence in your agency? The truth is, if you don’t have operational efficiency, you’re going nowhere. Creating operational efficiency is possible; it’s partly about recognizing primary problems, letting go and letting your team, and having a way of measuring where success lies and adjusting to it.
In this episode of The Agency Blueprint, I’m joined by Rob Sayles to discuss what it takes to create the ideal operational efficiency in an agency. Rob has more than 25 years of experience in the digital marketing industry. He’s taken agencies from startup to exit, built operational divisions within corporates, established working units in various countries, and created global centers of excellence, all focused on creativity, productivity, and profitability.
Don’t miss this episode to learn the importance of leveraging your team's power to find solutions and avoid creating risks to the business's future.
Key Questions:
- [01:22] What is ideal operational efficiency in the concept of an agency?
- [06:33] What do you think is at the core of many agencies' avoiding systemizing their business and implementing processes?
- [08:40] What are the common places within an agency where you see the most inefficiency?
- [20:27] What is one of the best ways to leverage the team to create continuous improvement within your systems and processes?
What You’ll Discover:
- [01:36] Ideal operational efficiency – having as high a margin as possible and producing high-quality service on time and budget.
- [03:40] The massive outcomes of the benefits of operational efficiency for the leader, team, and clients.
- [07:11] How ego and fear become a barrier to putting in an operating system and process of people working together.
- [08:48] Understanding what causes fundamental inefficiencies of an agency and how to solve them.
- [12:02] How to be proactive and find solutions to the existing problems and avoid creating risk to the future of the business.
- [20:36] How to leverage the power of your team to create continuous improvement within your systems and processes.
- [23:11] The importance of constantly taking steps into the unknown and having a way of measuring where success lies and adjusting to it.
- [26:19] How to empower your team to make decisions and learn for themselves by removing yourself from every situation.
Connect with Rob:
